We activated 160+ creators across six continents through six key moments - Trophy Launch, Trophy Tour, The Draw, and more. The Trophy Tour alone spanned 21 countries and 33 stops, with 77 creators generating 140M+ views. Highlights included Celine Dept and Luva de Pedreiro at Inter Miami (68M+ views), and a global unveiling at Tiffany & Co. New York with Casey Neistat and Robbie Williams.