100 Days to the World Cup and Double Tap Is Already on the Pitch

100 Days to Go

With 100 days until the 2026 FIFA World Cup, the excitement around the tournament is building fast. Fixtures are being analysed, predictions are starting, and fans around the world are beginning to imagine the moments that could define the tournament. But long before kickoff, the story of the World Cup is already unfolding.

Major football events, creator collaborations and digital campaigns are building momentum toward the biggest tournament in the sport.

At Double Tap, we have been part of that build up from the start.

With 100 days to go until the World Cup, our creators are already shaping how fans experience the road to the tournament.

The World Cup Is More Than Matches

The World Cup is remembered for goals, trophies and dramatic moments. But the tournament is also defined by everything happening around it. Fans travelling to host cities. Football communities reacting online. The atmosphere that spreads across social platforms as the tournament approaches. Today, football creators play a key role in telling those stories. They capture the culture around the game and bring audiences closer to the experience.

That is where our work begins.

A Global Creator Network Ready for 2026

60+ Creators Across North America

As the 2026 World Cup approaches in North America, we have built a network of 60+ football creators ready to tell the story of the tournament. Our creators come from different parts of football culture. Freestylers, entertainers, photographers and storytellers who connect fans with the game in their own way.

Together they allow us to create campaigns that feel both global and local at the same time.

Creator Stories on the Road to the World Cup

Andrea Trega Capturing Football History

One example is Andrea Trega, a Mexican creator and photographer within our network. As part of her World Cup journey, Andrea collaborated with FIFA Monterrey, photographing football legends as part of a campaign celebrating the sport’s legacy. Through her photography, she documented the connection between football history and the new generation of fans preparing for the 2026 World Cup. It is a powerful example of how creators can bring new perspectives to iconic moments in the game.

Creators Driving the Next Era of Football Content

Across our network, creators like Lirian Santos continue to push the boundaries of football storytelling through freestyle, entertainment and digital content.

Each creator brings their own voice to the sport, helping fans experience football culture from inside the community rather than from the sidelines.

And when kickoff arrives, they will already be on the pitch.