2026 Is Double Taps Playground

2026 stands out because of scale, not noise. Football next year will be played across more countries, more formats, and more timelines than ever before. That creates a different challenge. Not just how events are staged, but how they are experienced and understood by audiences who follow the game in real time, on their own terms.

For us, 2026 is about being closer to the moments where football becomes culture, and giving creators the access to capture that shift as it happens.

The World Takes Centre Stage

FIFA World Cup 2026

The 2026 FIFA World Cup will be the biggest edition in the competition’s history. Hosted across Canada, Mexico, and the United States, it introduces a broader footprint and a longer tournament window. That scale changes how the World Cup is followed, not only by fans in stadiums, but by global audiences online.

Earlier this year, we worked with FIFA to bring 10 creators to the official Final Draw. That moment offered insight into how the tournament will unfold long before kick-off. It also showed how creators can translate early access into meaningful coverage, setting the tone for what comes next rather than reacting after the fact.

European Nights, Reimagined

UEFA Club Finals

European club finals are often reduced to ninety minutes. In reality, they unfold over days. The travel, the build-up, the atmosphere around host cities and the aftermath all shape how these matches are remembered.

May 2026 will bring the conclusion of four major UEFA competitions. Our role is to work with partners to place creators where that wider context exists, beyond the broadcast lens.

Key dates

Europa League Final, 20 May

Women’s Champions League Final, 22 May

Europa Conference League Final, 27 May

Champions League Final, 30 May

Africa’s Crown Returns

Africa Cup of Nations

AFCON continues to carry a different weight to many international tournaments. It is shaped by national identity, regional rivalries, and strong connections between teams and supporters.

With Ivory Coast returning as defending champions, the 2026 edition brings familiar storylines alongside new ones. The final on 18 January will be the focal point, but much of the tournament’s meaning sits in the matches and moments that lead up to it. This is where creator coverage often adds depth that standard formats miss.

A New Chapter for Women’s Club Football

FIFA Women’s Champions Cup

The first edition of the FIFA Women’s Champions Cup takes place in 2026. It brings together champions from all six continental confederations and introduces a new structure to the women’s club calendar.

As a competition played on a three-year cycle, it is designed to grow over time. Its first edition sets the foundation, not just competitively, but in how women’s club football is positioned on a global stage and followed by audiences who may be engaging for the first time.

Football, Rewritten

Kings World Cup Nations

Returning in January in São Paulo, the Kings World Cup Nations continues to show how football formats are evolving. With seven-a-side matches and players drawn from the Kings League, the tournament prioritises pace, personality, and digital-first storytelling.

It speaks to fans who discover football through creators rather than traditional coverage, and it highlights where the game is expanding rather than replacing existing structures.

Looking Ahead

2026 isn’t just about where football is played, it’s about how it’s experienced. For us, that means creators on the inside, stories told in real time, and culture captured as it unfolds. The countdown has already begun.