Double Tap Signs Enry Lazza: Where the Football Fit Comes First

He shows up to the match dressed like it's fashion week, because to him, it is.

Double Tap is proud to welcome Enrico Lazzarato, known to his audience as Enry Lazza, to our creator roster.

The Venice-born creator has built his following at the intersection of football and fashion content.

Who Is Enry?

He is an Italian content creator from Venice who covers football through the lens of fashion, matchday fits and experiences.

He's also the founder of OutPattern, a clothing brand made for football lovers.

The fit and the story

Most football creators show you the match. Enry shows you what he wore to it, his day-to-day with filmmaker-like precision, and the other side of football: The fun challenges, games, celebration videos and fitness challenges.

"My passion for football began when I was just 4 years old and it has never left me. It's a sport I've always loved and played, and it was the first common thread I shared with my community as a content creator. Fashion, on the other hand, entered my life a bit later. In the last few years, I've truly explored my fashion side, showing my community how deeply this passion is part of my identity.”, he told Off The Pitch Archive.

Well-Travelled, Well-Dressed

That eye for a moment has taken him far. He covered the Europa League final in Istanbul, worked with Nike, teamed up with Netflix Italia for a WWE crossover, and went to London with JD Sports, among others.

Why Enry, and Why Now

Football and fashion have always overlapped. Enrico is one of the creators actually fluent in translating that overlap into content brands want to be part of.

To team up with Enry: enrylazza@doubletapcontent.com!