Draw Day with Fabrizio Romano: A Strong Launch for World Cup Coverage on X

A Major Moment for Fabrizio on X

Minutes after the 2026 FIFA World Cup Draw concluded in Washington DC, Fabrizio Romano went live on X for Draw Day, co-hosting alongside Francesco Porzio and Aviv Levy. It was Fabrizio’s first livestream on the platform.

Produced by Double Tap in collaboration with X Originals, the stream delivered immediate reactions to the groups, players, and early storylines shaping the tournament. A simple format: Fabrizio live, co-hosting in real time, breaking down the World Cup for a global audience already active on X.

What the Stream Covered

Across the session, Fabrizio and Francesco touched on the key talking points emerging from the Draw:

• the early favourites and potential surprises,

• standout players and expected breakthrough performers,

• goal scorers to watch,

• group-stage dynamics,

• and notable storylines, including Cape Verde’s first-ever World Cup appearance.

The format allowed for fast, direct conversation, the type of instant analysis audiences expect around major football moments.

Performance Overview

The livestream generated strong numbers both during and after the live window.

During the 78-minute live stream:

• 431K live views

• 320K unique live viewers

Total performance (live + replay):

• 911K total views

• 709K total unique viewers

• 1.2M impressions on the stream video

• 18.4M impressions on the post containing the livestream link

Across all Draw Day content:

• 98M total impressions

These results underline Fabrizio’s reach and relevance, and demonstrate how major football moments perform when delivered natively on X with a talent-first approach.

Why It Worked

Draw Day was built around the strengths of each partner:

• Fabrizio Romano: trusted, fast, globally recognised

• X: real-time distribution, built for live conversation

• Double Tap: format development and production designed specifically for the platform

The combination created a streamlined experience that matched audience behaviour: direct, immediate, and talentled.

Looking Ahead

As the build-up to the 2026 World Cup accelerates, Double Tap is positioned to shape more of these moments, creating coverage that is platform first, production efficient, and rooted in the voices fans trust. This livestream is a strong foundation for what comes next.