The Home of Creators: Inside Double Tap’s 2026 World Cup House

cliente

CAMPAÑA

FIFA World Cup 2026

El Resumen

40 days of football, culture and content. The idea was to build more than somewhere for creators to stay. Where they could watch the tournament, collaborate, meet incredible talent and produce content in real time, all while being part of a community that was growing around them.

Ejecución

The Creators

A house constantly in motion. 150+ creators representing 30+ nationalities. Among them Fabrizio Romano, Luva de Pedreiro, Ara y Fer, Mercedes Roa, StuntPegg and Ganindra Bimo. 104 matches livestreamed, which came to 300+ hours, more than 2,000 pieces of content created, with 500+ creator posts bringing the energy of the house to audiences beyond Miami.

The Collaborations

Home of Creators was brought to life alongside four partners: FIFA World Cup Launch Edition, Hisense, Vita Coco and Michelob ULTRA. FIFA World Cup: Launch Edition brought the FIFA Gaming Couch that stopped by the house for the quarter-finals. Hisense brought the challenges and the big screens. Vita Coco kept the house hydrated through six weeks of Miami heat, footvolley and back to back match days and Michelob ULTRA brought the vibes and the drink in hand, every time the house filled up for a big night.