Double Tap tapped into the excitement of the event by working with Celine to capture moments that felt authentic and larger than life. On the ground, she connected with legends including Ronaldinho, John Terry, Valderrama and Gilberto Silva, while also creating unexpected viral moments with figures like Messi’s bodyguard Yassine Chueko. From fun challenges to behind-the-scenes access, the content celebrated both the star power on the pitch and the cultural buzz around it.

The campaign delivered results on a global scale, achieving more than 260 million views and over 5 million likes across multiple platforms. By blending football heritage with modern creator-led storytelling, Double Tap helped turn The Beautiful Game into a digital phenomenon that fans will remember long after the final whistle.