Ara y Fer

Ara y Fer are twin sisters, Araceli and Diana Fernanda Hernández, two of the most followed football content creators in the world and the biggest football creator duo in Latin America. From Michoacán, Mexico, they reach a community of more than 50 million people across TikTok, YouTube and Instagram, with over 8 billion lifetime views on YouTube alone.

Their content blends technical football skills with dance, street culture and the pace of internet trends, in Spanish, for an audience that is young, mobile-first and genuinely obsessed with the game. If you came for the choreography, you stay for the football.

Inside the game, not outside it.

Ara y Fer have learned chilenas from Hugo Sánchez, recreated iconic celebrations with Didier Drogba, and filmed with the Mexican National Team. They are presidents of Peluche Caligari Femenil in the Queens League Americas, and were two of the defining creator faces of Mexico's 2026 World Cup.

Brand work.

Campaigns with Coca-Cola, Telcel, Coppel and Hisense. Nominated for Creator of the Year at the TikTok Awards, and recognised at the MTV MIAW and ELIOT Awards.