Heineken is taking football fandom to the next level. We are glad to announce that our creators teamed up with Heineken on their new campaign Cheers to the real hardcore fans! In a world where the term "hardcore fan" might lead to negative stereotypes, Heineken is on a mission to redefine what it truly means to be a dedicated supporter.
At the heart of this revolutionary campaign is a global competition aimed at finding the world's most dedicated, real hardcore, football fans. And the prize? A once-in-a-lifetime opportunity to attend the UEFA Champions League Final.
Double Tap’s x Heineken's unique experience
But this campaign is about more than just a competition. It's about telling the stories of real fans who live and breathe football. To drive this message home, Heineken has enlisted the help of some of Double Tap’s creators. Fabrizio Romano, Aviv Levy, Georgina Léger, Carla Gabian, Isabela Pagliari, Marcelo Bechler, DutchGoalkeeper, The2Top, and Clara Albuquerque have each shared their definition of what a real hardcore fan is.
For them, being a hardcore fan isn't just about loyalty to a team or knowing every stat. It's about passion, dedication, and inclusivity. It's about embracing the diversity of football fandom and celebrating what makes it so special. Working alongside Heineken, Double Tap is proud to have played a part in this campaign. Our creators brought their unique perspectives and voices to the table, helping to spread the message of inclusivity and passion to football fans around the world.
Together, let's raise a glass to the real hardcore fans!🍻 Don’t forget to follow us to stay updated!