Coca-Cola is one of the official sponsors of the UEFA EURO 2024! On their app, they've created many games, that allow fans to win EURO prizes, among which, there's also one, that's worth a seat at the final game in Berlin!
The two Spanish football enthusiasts from the Double Tap family have been the perfect fit for this campaign.
Special cans for the occasion
Both Carla and Javi have presented the special Coca-Cola cans with QR codes, that gave their followers a chance to win the Coca-Cola prizes! After the tournament was done and Coca-Cola released the cans honouring Spain as EURO 2024 winners, both also presented those on their social media.
About #TheRitualCup
The Ritual Cup campaign was created to honour the fans, as rituals are a part of being a football fan, a part of the fan experience. What would football be without the fans wearing team colours, jerseys, and merchandise? The rituals create communities.
Javi presented us with his match-day rituals as he joined Coca-Cola in Berlin when he attended the Spain vs. Croatia game.
Pascal fun in the Coca-Cola Fan Experience!
Photo Booth, face painting and Coca-Cola unlimited - The German content creator Pascal Gurk, has headed to the fan zone to experience all it had to offer!
Commentaires