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Fabrizio Romano x adidas x UEFA Championes League

Fabrizio Romano has teamed up with adidas for the launch of the latest UEFA Champions League ball, marking a new chapter in how sports is introduced to the world and the perfect creative way to announce something new!


The Fabrizio Romano Impact

Fabrizio Romano x adidas x Champions League

With each “Here we go!", Fabrizio Romano greatly impacts the football industry. His partnership with adidas for the UEFA Champions League match ball launch has leveraged his massive following to create an impactful and successful ad. The campaign's digital footprint is an example of Fabrizio’s ability to engage and captivate a global audience in the football industry. With over 27 million views, surpassing 865 thousand likes, and more than 3 thousand comments, the campaign's reach and engagement levels are an indicator of a successful collaboration that has elevated the launch to incredible heights.


Real Madrid x adidas

The arrival of the new UCL ball Ciudad Real Madrid, home of Real Madrid CF, gave a touch of creativity and directly connected with the “Madridista” community. This innovative approach not only highlighted the partnership between Real Madrid and adidas but also created a tangible connection with the audience. Fans of the club felt an increased sense of involvement and so it solidified the bond between the club, its fans, and the adidas brand.





The collaboration between Fabrizio Romano and adidas for the UCL ball launch has set a new standard for sports marketing campaigns. The impressive digital engagement metrics are evidence of the influential personality in sports journalism, that is Fabrizio Romano. As the Champions League progresses, the ball, with its distinctive design and the story behind its launch, will undoubtedly be at the center of many unforgettable moments on the pitch.

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