IIlse Van Esch, alongside Ruben Slot and Demy de Zeeuw, recently took on the exciting 433 challenge with their new energy drink.
433’s new energy boost for football fans
The global sports media brand 433 has launched a new energy drink aiming to engage the vast football fanbase. Inspired by other new brands in the market, like Juvee and Gorgie, 433’s drink focuses on using natural ingredients and modern, sporty packaging to stand out. With the brand’s huge online fan base, they are aiming for this drink to become a staple for fans who want to stay energised.
Ilse’s challenge
To promote their new product 433 partnered up with Ilse Van Esch, the Dutch football content creator, known for her skills with the ball as well as infectious energy - Making her the perfect fit for the campaign! Ilse went against Ruben and Demy in a challenge where each of them had to hit the can of the drink from each-others heads!
While some were more succesfull then others, the collaboration was an absolute blast full of laughs, jokes, and great moments. Ilse's energy made everyone excited, making it a day to remember!
If you want to team up: