Mercedes Roa has an impressive online presence, her community counts over 10 million followers on TikTok and is approaching 2 million on Instagram. She made headlines by attending all 64 FIFA World Cup matches in 2022 and is the president of a team in King’s League Americas!
Now, she’s part of an exciting partnership with Spotify for the latest FC Barcelona and Spotify collaboration kit featuring the Colombian artist, Karol G!
Previous collaborations
In 2022, Spotify and FC Barcelona launched a sponsorship deal that surprised the sports marketing industry. With FC Barcelona's global fanbase of over 400 million, this partnership engaged audiences. The most important feature of this collaboration was Spotify's new, innovative approach to sports marketing.
This partnership broke the conventional practice of brand logo placement. Spotify's artist activations emphasised Barcelona's profile, attracting a more varied audience. The integration of the artists’ brands onto the club's jerseys and active engagement with the music industry demonstrated the potential of merging sports and music.
FC Barcelona's jersey has since then been a canvas, featuring icons from Drake and the Rolling Stones to Rosalía. With this week, the addition of Karol G, this tradition is set to continue.
Previous collaborations
In 2022, Spotify and FC Barcelona launched a sponsorship deal that surprised the sports marketing industry. With FC Barcelona's global fanbase of over 400 million, this partnership engaged audiences. The most important feature of this collaboration was Spotify's new, innovative approach to sports marketing.
This partnership broke the conventional practice of brand logo placement. Spotify's artist activations emphasised Barcelona's profile, attracting a more varied audience. The integration of the artists’ brands onto the club's jerseys and active engagement with the music industry demonstrated the potential of merging sports and music.
FC Barcelona's jersey has since then been a canvas, featuring icons from Drake and the Rolling Stones to Rosalía. With this week, the addition of Karol G, this tradition is set to continue.
Current collaboration
As the most streamed female Latin music artist globally for the past four years, KAROL G brings her iconic barbed wire heart logo to the Barca shirt. This symbol represents breaking barriers and inspiring new generations to express themselves freely. The logo will debut during the women's Liga F game on April 13th against Villarreal and will also be worn by the men's team during the El Clásico on April 21st at the Santiago Bernabéu.
In celebration of this collaboration, exclusive limited-edition jerseys are available for purchase, including exclusive FC Barcelona x KAROL G Signed Limited Edition with just 22 units on sale, signed by the players playing in the two matches.
Mercedes x Spotify
As part of the Spotify and FC Barcelona collaboration, Double Tap secured an opportunity for Mercedes, to be involved in the unveiling of the collaboration and the promotional videos. Additionally, Mercedes was invited to attend Karol G's concert in Mexico, courtesy of Spotify Mexico.
This collaboration is a success because of Double Tap's ability to bring together sports, music, and content creators to create powerful and engaging marketing strategies.
Quiz:
What is Mercedes Roa's impressive online following? a) Over 1 million followers on TikTok b) Over 10 million followers on TikTok and approaching 2 million on Instagram c) Over 5 million followers on Instagram
In which year did Mercedes Roa attend all 64 FIFA World Cup matches? a) 2020 b) 2022 c) 2018
Which football league did Mercedes Roa join last year? a) Premier League b) King’s League America c) Serie A
Who is featured in the latest FC Barcelona and Spotify collaboration kit? a) Drake b) Karol G c) Rosalía
When will Karol G's logo debut on the Barca shirt? a) During the UEFA Champions League final b) During the women's Liga F game on April 13th c) During the men's Clásico match on April 21st
How many units of the FC Barcelona x KAROL G Signed Limited Edition jerseys are available for sale? a) 50 units b) 100 units c) 22 units