Activated at the UEFA Women’s EURO 2025

The final whistle has blown on an unforgettable UEFA Women’s EURO, and the Lionesses have done it again, securing their second consecutive championship title. Across 12 thrilling matches, 28 creators brought together by Double Tap were on the ground capturing the heart, heat, and history of this year's tournament.

Here’s how it all went down.

Heineken: Friendships Brewed in the Stands

As tension built during the semifinals and final, Heineken posed a powerful question: Do football fans make friends more easily?

We activated a brilliant lineup of creators across the matches. At the semi-finals, Ilse Van Esch, Georgina Léger, Eleonora Cardona, Expired Film Club, Adryana Ruiz, David Suarez, Lisa Kueppers, Ellis Platten, Rose Ruland and Andrea Trega captured the joy of the occasion. The final brought together Andrea Trega, Isabella Pagliari, Javi Freestyle, Ben Black and Aminho to close the campaign with a bang, making it a Double Tap Family extravaganza.

Together, their content racked up 1.3 million views, transforming matchday moments into stories of real connection.

Amaz-ON!

Amazon made their presence known at the final, bringing football’s finest content creators to the spotlight. Among them was Double Tap alum Lirian Santos, joined by Jolie Sharpe, Lorena Escoz and Sofía de la Iglesia. Their matchday content offered followers an up-close look at the energy, emotion and spectacle of the championship game, while Fabrizio Romano, Ellis Platten and StuntPegg celebrated with Amazon on Instagram stories.

VISA: For the Love of the Women’s Game

In collaboration with VISA, creators Iris Miquel, Georgina Léger and Adryana Ruiz shared what the women’s game means to them in a campaign filled with heart and purpose. Their digital pieces generated over 138K views, celebrating the community behind the sport.

Hellmann’s, Rexona, and Playstation: A Triple Play of Impact

Carla Gabián and Zambrana whipped up a storm with Hellmann’s, and it paid off, with the content cooking up over 8 million views. Carla also joined forces with Rexona, covering the best bits from the tournament, and collaborated with PlayStation alongside Lou Benoit as they took over Basel with fast-paced challenges, trying to score as many goals around the city using urban spaces as their goalposts.

KNVB E_Oranje energy with Ilse Van Esch

Ilse, in partnership with KNVB E_Oranje, captured the fan spirit at the stadium gates. Nothing like Matchday conversations and laughs. Capturing the atmosphere before a big game!

adidas: All In for the Women’s Game

Laura, Jonny and Adryana travelled to Switzerland with adidas; they enjoyed three days filled with football, culture, and unforgettable memories of this amazing tournament.

MySwitzerland: Best tricks and travel guide by Laura

Laura also partnered with MySwitzerland and showed us her skills and gave us a glance of what Switzerland had to offer: shots of the beautiful city ahead and the excitement of the main destination, the stadium.

From fan moments to behind the scenes to crazy activations, it reminded us that this is how you live the UEFA Women’s EURO 2025 in big style.