Behind the Lens: Andrea Trega and FIFA World Cup Monterrey

Some collaborations feel planned, while others feel destined. The partnership between Andrea Trega and FIFA World Cup Monterrey falls into the second category. It is a meeting of trust, timing, and creative instinct, and it results in work that feels both considered and electric.

Monterrey as a Storyteller

As the countdown to the 2026 FIFA World Cup continues, Monterrey is shaping itself not only as a host city but as a voice within the global football conversation. This collaboration was never designed to shout for attention. It speaks with confidence and intention. At the centre of that voice is Andrea Trega, whose role was to translate Monterrey’s ambition into images that feel real, present, and emotionally grounded. Her approach allowed legacy and culture to surface naturally, without forcing spectacle or scale.

Building the Vision from Zero

The project lives under the banner of Juego de Leyendas, a celebration of players whose influence extends far beyond trophies and scorelines. Andrea began with nothing more than an empty space and a clear idea, building the set from the ground up and inviting her audience into the process from the very first moment. Empty walls became intention, and intention became atmosphere. By the time production began, the space already held meaning, which gave the final images an authenticity that cannot be manufactured or replicated.

When Legends Step Into the Frame

When the players arrived, the energy shifted. Icons such as Carles Puyol stepped into a space that was already charged with purpose. Andrea photographed them with restraint and care, allowing presence to do the work. There is no excess and no distraction, only focus. Each portrait feels quietly powerful, as if the camera has captured not just a face but a lifetime shaped by leadership, responsibility, and belief.

A Campaign That Feels Alive

What gives this project its lasting impact is the way Andrea allowed it to unfold across platforms. The final photographs carry weight, but the journey behind them creates connection. Audiences were not only shown the result, they were invited to witness the work, the uncertainty, and the excitement as it happened. That openness turns a campaign into an experience and reinforces Andrea’s strength as a creator who understands how stories are built in public and felt in private.

Looking Ahead

With the World Cup year approaching, this collaboration marks a defining moment for Andrea Trega and for Double Tap as a whole. It highlights the scale of opportunity that opens up when creator-led storytelling is trusted at the highest level. Through Andrea’s perspective, the work moves beyond a single campaign and becomes a statement about what is possible when creativity, access, and belief align.

For Andrea, this project reinforces her position as a creator capable of shaping narratives on a global stage. Her ability to balance process with impact, and intimacy with scale, is exactly what moments like a World Cup year demand. The trust placed in her vision speaks to the strength of her creative voice and to Double Tap’s commitment to building partnerships that prioritise authenticity over noise.

As the world’s attention turns toward football’s biggest stage, this collaboration stands as a signal of what is to come. Andrea is not simply documenting moments. She is helping define how they are remembered. In a year where stories will travel faster and further than ever, this work sets the tone for how creators and brands can show up with purpose and leave a mark that lasts.