Double Tap

Fabrizio Romano’s 50 million Instagram-follower milestone: Nobody compares

A transfer isn't confirmed until Fabrizio says it is.

Fabrizio Romano is a football journalist. The best there is.

He's just passed 50 million followers on his main Instagram account. The number is big. The reason for it is bigger.

The Italian journalist started in traditional media, reporting for Sky Sports Italy and, after, moving into social media some years ago, growing faster on all platforms than anyone could keep up. After reaching a hundred million followers across all platforms, Fabrizio now celebrates 50 million on his main Instagram account only.

The phrase that outgrew the journalist

Somewhere in the last few years, “Here We Go” stopped being just a phrase Fabrizio uses to confirm transfers and became the way an entire sport confirms anything. Fans wait for it. Clubs get asked about it before they've issued their own statement. When Fabrizio speaks, millions listen.

What Double Tap has built with Fabrizio

At Double Tap, we’ve worked with Fabrizio for years, helping him develop his YouTube channels - first English, and in the last year Italian - that have grown past 3 million subscribers.

We've stood pitchside with him at the UEFA Champions League final and the World Cup. Double Tap Studios has produced seven Transfer Deadline Day shows, closing out the summer and winter windows with him at the centre.

Along the way, we've built brand collaborations with the likes of Heineken, Sony, Just Eat, Hisense and C.P. Company.

Record Breaker

Fabrizio’s more than just a journalist. He’s the one everyone catches up to, and he’s proving it again and again. Just recently, the story of Rodri’s move to Barcelona landed as one of the three biggest posts of Fabrizio’s career. The news start with Fabrizio, and spread everywhere.