Home of Creators: Inside Double Tap’s 2026 World Cup House

A house in Miami. A World Cup. More than 150 creators from around the world. And 40 days of football, culture and content.

That was Home of Creators, a project created by Double Tap to bring the global creator community together around the biggest tournament in football.

The ambition went far beyond giving creators somewhere to stay.

We wanted to build a space where they could experience the tournament together, meet new collaborators and create content as the action unfolded, while becoming part of a community that grew with every new arrival.

What followed was a house that was constantly in motion

A House Built Around Football

Throughout the tournament, Home of Creators became a hub for football content and a second screen for fans around the world.

Creators livestreamed 104 matches across more than 300 hours, hosted watchalongs and brought their audiences into the tournament experience. More than 2,000 pieces of content were published across social platforms, alongside over 500 posts shared through creators’ own channels.

The experience extended well beyond the matches.

The backyard became a watchalong destination, with creators gathering around the pool for the tournament’s biggest games. The terrace turned into a footvolley court while the kitchen hosted cooking battles and asados brought everyone together around the table.

That constant energy made collaboration feel effortless and turned everyday moments into content.

Football has Always Been About Culture

With creators from more than 30 nationalities coming through its doors, Home of Creators became a snapshot of football’s global community.

That diversity came to life through events held throughout the project. Colombia Nights brought Colombian culture and a passion for football into the house, while the Latin Party celebrated Latin music and food. The Fourth of July offered a completely different kind of celebration, and a wine tasting saw French and Spanish bottles go head-to-head.

FIFA’s Gaming Couch also stopped at the house as part of its wider tour, with Double Tap organising and hosting the event for FIFA.

Then came the tournament’s biggest nights. The house hosted watch parties for the semi-finals, followed by a final watchalong that brought everyone together for the last match of the World Cup.

Across eight events, Home of Creators became a place where different communities could come together and share the culture, traditions and experiences that make football so much bigger than what happens on the pitch.

Creativity Found Its Way Onto the Walls

Miki Noëlle and Lili Cantero joined forces to create a unique artwork on the casita, turning the space itself into a canvas and bringing two different creative perspectives together.

The People Made the House

Fabrizio Romano, Luva de Pedreiro, Ara y Fer, Mercedes Roa, StuntPegg, Ganindra Bimo and The United Strand were among the creators who passed through Home of Creators, each bringing their own audience, culture and way of telling stories.

Some arrived knowing each other. Others met for the first time inside the house.

Creators collaborated, played, streamed, cooked and watched football together. New connections were made, new content was created and the global football creator community grew closer in the process.

That was one of the things that made the project so exciting.

At its heart, the house was a place where creators could connect with one another.

Built With the Right Partners

Home of Creators was brought to life alongside four partners:

FIFA World Cup: Launch Edition, Hisense, Vita Coco and Michelob ULTRA.

Each partner contributed to an environment shaped around football, creators and culture, bringing different experiences to life throughout the project.

FIFA World Cup: Launch Edition brought the FIFA Gaming Couch to Miami as part of its journey across the US. Its stop at the house coincided with the quarter-finals and included a pool party, a barbecue, France vs Morocco on the big screen and mobile gaming challenges between creators.

Hisense brought the challenges and the big screens. The Keep, Fridge, Freeze challenge had creators competing between matches. Hisense also brought two Italian icons together when Fabrizio Romano sat down with Roberto Baggio to revisit some of Baggio’s greatest World Cup goals.

Vita Coco kept the house hydrated throughout six weeks of Miami heat, mini football and back-to-back matchdays.

Michelob ULTRA supplied the house with beer during the project, helping set the tone for its biggest matchdays and events.

Together, the partners and creators turned a house in Miami into a global hub for World Cup content and community.

More Than a Content House

The numbers show the scale of the project: four partners, more than 150 creators, over 2,000 pieces of content, more than 500 creator posts, eight events and over 30 nationalities.

Double Tap set out to create a place where creators could experience the World Cup together, make content as the tournament unfolded and build relationships along the way.

Over six weeks, the house became a meeting point for football, creativity and culture, giving a global creator community a home in Miami.