Honouring a Legend: The Story Behind the ‘Cruijff’ Premiere

A Premiere That Goes Beyond Sport

On 21 March 2026, the Johan Cruyff ArenA will host a moment unlike anything the football world has seen before: the premiere of Cruyff, a new documentary series dedicated to one of the most influential figures in the history of the game. Almost ten years after Johan Cruyff’s passing, this project brings his legacy back into focus for a global audience.

Rather than simply retelling familiar stories, the series offers a deeper look at Cruyff as a thinker, a leader and a visionary. Someone whose ideas still shape modern football long after his final match.

Unseen Footage, Unheard Voices

What sets Cruyff apart is the remarkable level of access behind it.

The documentary draws on never released footage and more than twelve hours of unheard audio recordings, offering insights into the man behind the myth. His philosophy, dry humour, stubborn brilliance and uncompromising love for the game.

The film also brings together an extraordinary group of contributors. From Pep Guardiola to Dennis Bergkamp, from Frenkie de Jong to Xavi, players and coaches across generations reflect on how Cruyff changed the way they see football and the way they see life.

A Stadium Becomes a Storytelling Space

The choice of venue is deliberate. The Johan Cruyff ArenA is more than a stadium, it is a living symbol of the ideas he championed. Hosting the premiere here turns the space into something else entirely: a place where memory, culture and sport converge to honour the man whose name the stadium carries.

Thousands of fans, players, coaches and partners will share the experience together, creating a moment that goes far beyond a traditional film screening.

Proud to Stand Among the Partners

For us at Double Tap, being part of this project means contributing to a tribute that carries enormous emotional and cultural weight. Working alongside SportVibes, Lusus and all collaborating partners, we share in the excitement of bringing this story to audiences in a way that feels worthy of Cruyff’s impact.

This premiere isn’t only about looking back, it is about recognising how one person’s vision continues to influence the game today, and why those ideas remain so relevant.

A Legacy That Still Moves the World

Cruyff once said that playing football is simple, but playing simple football is the hardest thing there is. The same could be said for telling his story: straightforward on the surface, but profound in its depth.

This documentary captures that contradiction, the elegance and the complexity of a man who changed football forever.

Premiere: 21 March 2026, Johan Cruyff ArenA

Register for Early Access: https://www.cruijff.nl/