KRISTEN HANBY JOINS DOUBLE TAP

Few creators can turn an ordinary day into something millions of people want to watch and Kristen Hanby has made it his specialty. Double Tap is proud to welcome Kristen Hanby to our creator roster.

The UK-based creator has built one of the biggest followings in online comedy, with pranks, sketches and a the family dynamic at the centre of what he posts. Whether he is setting up a prank or taking on a challenge, there is always a sense that he is having just as much fun as the people watching at home.

Who Is Kristen?

Kristen is a British content creator who has grown his audience by combining quick-witted comedy with a warm, relatable personality and the result is content that feels as much like watching friends as watching a creator. 

Across Instagram, TikTok and YouTube, he has built a community of more than 26 million followers: 14 million on TikTok, 8.1 million on Instagram and 4.1 million on YouTube.

A lot of comedy online relies on chasing whatever is trending that week, whereas Kristen's videos are built around his own personality and the people around him, which gives them a character that is hard to imitate. This is where he comes across best and it is a big part of why his audience keeps growing across every platform he is on.

Reach on every platform

It’s a big achievement to build a following this large on one platform, yet Kristen has done it on TikTok, Instagram and YouTube at the same time. Short-form videos bring in new viewers on a daily basis, while longer YouTube uploads give his most dedicated fans more of what they love, which means brands working with him can reach audiences in whichever format suits the campaign best.

Why Kristen and Why Now?

Audiences today want creators who feel genuine, and very few combine reach on this scale with the personality and engagement that Kristen brings to every platform. He offers humour, relatability and a community that actively responds to what he makes. He’s jumped into the football space, after already joining us in the Home Of Creators: Miami House and we’re excited to see what the future holds.

If you want to work with Kristen: kristen@doubletapcontent.com