Double Tap and Coca-Cola Brought The Trophy Tour To Life

Ahead of the biggest sporting event on the planet, Coca-Cola is taking the original FIFA World Cup Trophy Tour 2026 across participating nations, giving access to football’s most iconic piece of silverware. One of its key European stops: Paris a city that understands football culture as both sport and spectacle.

And our creators were invited to be part of it.

Access to Football’s Most Iconic Trophy

Behind the glass, just inches away from history, stood:

Pola Freestyle, Victor Player, Ilyssouu invited by Coca-Cola and Zone Foot, with adidas helping bring the experience to life with local football energy.

Moments like this matter. The FIFA World Cup Trophy is a symbol of legacy, pressure, glory, and dreams realized. Getting up close creates a connection that goes beyond content capture, it taps into emotion.

An Immersive Football Experience

The Paris stop wasn’t just a static photo opportunity. It was a brand experience designed to merge football, entertainment, and community.

The evening unfolded through engaging events:

• An exclusive up-close photo moment with the original Trophy

• Interactive football games with the chance to win a limited-edition Trionda ball

• A live performance from Bigflo & Oli, injecting French music culture into the celebration

• An adidas-branded photoshoot activation

• Personalized Coca-Cola bottles as a final takeaway.

More Than a Stop in Paris

This wasn’t just another brand event. It was the start of the countdown.

With the 2026 FIFA World Cup set to be the biggest edition in history, the Trophy Tour signals that the road has officially begun. And if Paris is anything to go by, the energy building around this tournament will be global, immersive, and impossible to ignore.

Sometimes history announces itself loudly.
Sometimes it arrives in a glass case, and the whole room leans in.