Rose Ruland Goes Full Circle with EA Sports FC’s Team of the Year

A full-circle moment for Rose Ruland, one that highlights how creator partnerships in sport are evolving when authenticity leads.

Rose was invited to take part in EA Sports FC’s Team of the Year moment as a creator trusted to be part of the experience. After previously collaborating with EA Sports FC on selecting her own Team of the Year

Sometimes the significance of a moment is not about trophies.
It is about trust.

A Genuine Full-Circle Moment

Not long ago, Rose was doing what millions of fans do every January. She was debating picks, weighing stats, and building her ideal Team of the Year as part of a creator collaboration with EA Sports FC and now she was got the opportunity Rose to present the awards to Erling Haaland and Gianluigi Donnarumma.

Why This Moment Matters

This experience was not about prestige, accolades, or winning. It was about recognising creators as part of football culture rather than separate from it.

Rose’s involvement reflects the kind of creator relationships audiences respond to. Her connection to football and gaming is genuine, and her content feels natural rather than manufactured. That authenticity is what allows her to move comfortably between digital content and brand-led moments.

Built on Consistency and Credibility

Rose has built her platform by consistently creating content rooted in genuine love for the game and a deep understanding of its culture. She knows the conversations, the humour, and the moments that matter to fans because she is part of that audience herself. That understanding builds trust. Not just with her community, but with brands.

What This Signals for Brands

This moment is a clear example of how football storytelling is changing.

Audiences connect most with creators who feel embedded in the culture rather than positioned outside it. Creators who can contribute meaningfully to major moments without forcing relevance. Rose represents that shift. She brings clarity, credibility, and cultural awareness to partnerships, making her a valuable creative collaborator for brands looking to connect with football and gaming audiences in an authentic way.

A Moment That Reflects Momentum

From selecting her own EAFC Team of the Year to presenting the awards to two major footballers this moment reflects how creator roles in sport continue to evolve.

We’re incredibly proud of Rose, not because this was a headline win, but because it represents meaningful momentum built on trust, authenticity, and consistency.