The Champions League Final Came to Budapest. Our Creators Were Everywhere.

Budapest. The UEFA Champions League Final. Arsenal vs PSG. The biggest night in club football, and we had creators right across the city for all of it.

The Champions League Final is the showpiece of the European season, the one night the whole football world stops to watch. This year it came to the Puskás Aréna, where Arsenal and PSG went all the way to penalties before PSG were crowned champions of Europe.

Here's how it all unfolded.

Fabrizio Romano Had a Weekend of His Own

When the biggest name in football media is in town, you know it's going to be special.

With Heineken, Fabrizio Romano took on the Star Quality Challenge and joined FootballJOE for an interview hosted by Olivia Buzaglo, sitting on a legends panel alongside Xavi, Ruud Gullit, Nemanja Vidić, Rio Ferdinand and Marta Torrejón. He even sneaked in a bit of padel and put his beer-pouring skills to the test along the way. Then he was pitchside, just 70 minutes after the trophy was lifted.

With UEFA, he delivered the iconic "Here We Go" to officially launch the Ultimate Champions Legends Tournament 2026. Two famous words, the perfect way to kick a tournament off.

A legends panel, a padel court, a perfect pour and pitchside on the biggest night in club football. Only Fabrizio.

The Heineken Crew Did Budapest Properly

Five of our creators, one full final weekend, and a Champions League send-off to remember.

Adryana Ruiz, Aviv Levy, Big John GK, Laura Radke and Isabela Pagliari joined Heineken for the entire weekend. It kicked off at the welcome party, where they got to see the official trophy presented up close.

At the Champions Village they took on pitch challenges with Ashley Cole and Ivan Rakitić, before heading to the Puskás Aréna and going pitchside right as the final got underway.

From the welcome party to the final whistle, they didn't miss a beat.

Just Eat: Flag Wavers and Legends

A packed matchday weekend with Just Eat, and our creators were right in the middle of all of it.

Louis Matthews, Stunt Pegg, Céline Dept and The United Strand headed to Budapest with Just Eat for the full final weekend. At the JET event, Stunt Pegg, Céline and Frank took on scoring challenges with Edwin van der Sar, going one-on-one with a Champions League-winning goalkeeper.

Then, on the biggest night in club football, Louis and Akkamist had the honour of carrying the official flag onto the pitch at the final.

Scoring on van der Sar one day, walking the flag out at kick-off the next. Not a bad weekend.

PlayStation House Was Something Else

Some days you just don't forget. This was one of them.

At the PlayStation House, Pola Freestyle, Mercedes Roa and Akkamist got to create content and take on challenges with football legends Santi Cazorla and Blaise Matuidi. Even NBA star Giannis Antetokounmpo turned up to prove he's got some football skills too.

Then the historic Puskás Aréna hosted them twice. First the matchday that gives you goosebumps. And the day after, Pola, Mercedes, Akkamist and Céline Dept actually got to play on that exact same pitch in the PlayStation Cup, with teams captained by legends Cafu, Blaise Matuidi, Mikel John Obi and Gilberto Silva.

Gaming, freestyle, an NBA MVP and a final-night pitch. All in one weekend.

The Coin, the Ceremony: Crypto.com Delivered

A weekend with Crypto.com built around one thing: getting our creators closer than anyone else.

Loris GK, Footebate and Javi Freestyle spent the weekend in Budapest with Crypto.com. At the Ultimate Champions Legends Tournament 2026, Loris and Javi had the honour of handing the official match coin to the referee, a moment that took them from the tunnel to the pitch and back.

From there the weekend rolled on: a private Crypto.com event at Fisherman's Bastion, the UEFA Festival, club hospitality, and the final itself at the Puskás Aréna.

Not many people get from the tunnel to the centre circle. Our creators did.

Mastercard Made It Happen

Some moments you can't buy. Mastercard made sure Ellis Platten lived every one of them.

Ellis made the most of every single minute. He wandered the streets of Budapest challenging people to name UCL-winning teams, with two match tickets on the line for anyone who could deliver. He visited the Girls' for Football session, got up close with the official trophy, and watched the final from the best seats in the house, courtesy of Mastercard.

Street challenges, the trophy, and a seat for the biggest night in club football. Priceless.

Aficionado With PSG in Budapest

For a lifelong PSG fan, this was the weekend of a lifetime.

Aficionado got the invite from PSG for the final weekend in Budapest and made the most of every bit of it. He caught up with Javier Pastore for an interview, getting some easy questions in with the PSG legend, then traded football for padel, hitting the court with Footebate.

And to cap it all off, he watched his club lift the Champions League trophy at the Puskás Aréna. An interview with a legend, a padel court, and PSG crowned champions of Europe. Some weekends just land perfectly.

A Dream Come True, Through Her Lens

The biggest night in club football, captured from the inside.

With HBO, Andrea covered the Champions League Final from the inside, earning full pitch access to capture the match through her lens. Her photography from inside the Puskás Aréna, on the biggest night in club football, is something else.

Full pitch access, the final, and a perspective most photographers only dream of. A dream come true.

Ten Days. Four Finals. Four Cities.

Eight brands, over twenty creators, and a Champions League Final weekend in Budapest that nobody here will forget. Our creators weren't watching from the stands. They were on the pitch, next to the trophy, on the red carpet, and in the room with the legends.

This is what we do. And we're only getting started.