Melu Bertetti: Football’s Ultimate Storyteller (and Collector)

There are football creators, and then there is Melu Bertetti, a true original. The Argentinian storyteller who turned her passion for the game into a global community is now joining Double Tap, the home of top creators, talent and culture shapers in sport.

At Double Tap, we partner with creators who not only follow trends but also build movements. Melu’s ability to connect with fans through real moments and honest emotion is exactly what makes her one of the most exciting football creators to watch.

Living Football Every Day

Melu Bertetti does not just love football; she lives it. Her world is a mix of stories, shirts and pure passion. She owns more jerseys than most clubs, from Liverpool to Boca and Barça, each one carrying a memory, a moment and a reason why she will always be part of the game.

Building a Global Community

With more than 3 million followers across TikTok, Instagram and YouTube, Melu has built a loyal and active football community online. Every post sparks debate, nostalgia and pure football emotion. Her followers keep coming back for her quickfire storytelling and reactions to the moments that define the game, latest shirt drops and football memories from around the world. On YouTube, her 391K subscribers dive even deeper, joining her to relive iconic matches and emotional moments that fans cannot stop watching.

Storytelling That Connects

Melu’s strength lies in her ability to turn football into storytelling that connects. Her content is not about tactics or numbers. It is about feelings. It is about the goal that gave you goosebumps, the underdog who made history, or that match you still talk about years later. Her style is personal, emotional and instantly recognisable. Every video feels like watching football with a friend who gets it.

From the Feed to the Brands

That realness has made her a trusted face in the game’s creator space. She has worked with adidas, EA SPORTS and MLS, bringing her creativity and authenticity into global football campaigns.

Why Melu & Double Tap

For Double Tap, Melu represents everything the next generation of football creators stands for. She is global, community-driven driven and completely original. She understands the modern fan because she is one.

Her voice is helping redefine how football lives online, not through highlight reels but through stories that mean something. At Double Tap Agency, we work with top creators who are shaping the future of sport and culture. Melu’s creativity, authenticity and deep understanding of her community make her the perfect addition to our growing roster of world-class talent.

The Heart of Football, Reimagined

Melu Bertetti is proof that the heart of football does not just beat in stadiums anymore. It beats on screens, in comment sections and in creators like her who make every fan remember why the game will always be more than just a sport.

That is why she is now with us.