#BetanoFinalsSquad

client

Betano

CAMPAIGN

#BetanoFinalsSquad

The Brief

Betano wanted to make the most of its partnerships with the UEFA Europa League and UEFA Europa Conference League by creating a Finals campaign that resonated with football fans worldwide. The challenge was to blend brand visibility with authentic storytelling that felt native to social platforms. The goal was to turn two high-profile Finals into content moments that would spark conversation, celebrate Betano’s role as a partner, and connect with fans across Europe and beyond.

Execution

Double Tap built the #BetanoFinalsSquad, led by football’s most trusted insider, Fabrizio Romano. He was joined by creators Juego de Doce, Nafe Alves and Martijn Debaut, travelling to both Finals in Bilbao and Wroclaw to capture the energy on the ground. Fabrizio added authority with pre-match insights, sharing key stats around PSG’s record against Italian clubs, Yann Sommer’s clean sheets and the team’s dominance under Luis Enrique.

Meanwhile, the wider squad brought fans closer to the matchday experience with creator-led storytelling designed to feel spontaneous and shareable. This mix of expertise and entertainment proved a winning formula, with the campaign racking up more than 26 million views across platforms. The #BetanoFinalsSquad not only amplified Betano’s partnerships but turned them into cultural moments that lived far beyond the final whistle.