client
Adobe, Airbnb, FIFA
CAMPAIGN
Breaking Big News with Fabrizio Romano
Adobe, Airbnb, and FIFA all had one thing in common: they needed to make major partnership announcements that wouldn’t just land in the news cycle but to feel authentic, trusted, and truly global. The challenge was simple but huge: cut through the noise of endless sports headlines and capture the attention of fans everywhere. By partnering with Fabrizio Romano, football’s most trusted news breaker, the aim was to spark excitement and conversation instantly across social platforms.
Double Tap teamed up with Fabrizio Romano to deliver breaking news in his signature, direct to millions of fans who hang on his every update. For Adobe, Fabrizio revealed their role as the Premier League’s Official Creativity and Digital Fan Experience Partner, highlighting innovative AI-powered tools and new personalised fan experiences. The result? Over 14 million views in just 48 hours, entirely through Fabrizio’s own channels.
When it came to Airbnb, Fabrizio broke the news of their landmark partnership with FIFA, covering the FIFA Club World Cup, FIFA World Cup 2026, and FIFA Women’s World Cup. Working alongside FIFA and Airbnb’s platforms, the announcement generated more than 11 million views and global conversation. By tapping into Fabrizio’s authority, credibility, and unique connection with fans, these announcements didn’t just make headlines; they owned them.
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