Fabrizio Romano Betway Scores Global Ambassador
client
Betway
CAMPAIGN
Fabrizio Romano Global Ambassador
The Brief
Betway Scores partnered with global football journalist Fabrizio Romano to become its first-ever global ambassador, aiming to position the platform as the most trusted, real-time source for football updates.
Execution
Leveraging Romano’s unmatched credibility and audience of over 100 million followers, the campaign sought to drive awareness, engagement, and daily usage by integrating exclusive transfer news and insights directly into the app and across social channels.
