Mercedes Roa co-stars in the newest Spotify campaign for the special edition FC Barcelona shirt featuring Karol G worn during the latest El Clásico match. Additionally, Mercedes was invited to attend Karol G's concert in Mexico, courtesy of Spotify Mexico. The post received more than 58.000 likes. This collaboration is a success because of Double Tap's ability to bring together sports, music, and content creators to create powerful and engaging marketing strategies.