Find X8 Pro x Hasselblad x UCL SF & Final

client

OPPO

CAMPAIGN

The Brief

OPPO wanted to showcase the power of the new Find X8 Pro on one of the biggest stages in world sport, the UEFA Champions League. The challenge was to cut through the noise of the tournament and highlight the phone’s innovative features in a way that felt authentic to fans. The goal was simple: merge technology, football culture, and creator storytelling to make OPPO stand out during the Semi-Final and Final.

Execution

Double Tap brought together top creators to show off OPPO’s latest innovation in unforgettable football moments. At the Champions League Semi-Final between Inter Milan and FC Barcelona, Celine Dept demonstrated the phone’s AI photo-editing tool, producing content that went viral and reached more than 76 million views.

For the Final in Munich, we created a once in a lifetime experience for Dutch goalkeeper, Javi Freestyle and Carla Gabian. From a 5v5 match alongside legends like Kaká to behind the scenes access in the OPPO lounge and premium seats at the game, every moment was crafted for storytelling. This second wave of content delivered over 3.5 million views across platforms. By combining elite football, innovative tech, and creator led formats, Double Tap helped OPPO capture global attention and bring the Find X8 Pro to life for millions of fans.