2026 Champions League Final
client
PlayStation, Crypto, Just Eat, Heineken
CAMPAIGN
UCLF + UWCLF weekend
The Brief
PlayStation, Oppo, Just Eat and Heineken wanted to make its mark on the UEFA Champions League Final in Munich and the UEFA Women’s Champions League Final in Lisbon. The challenge was to elevate brand awareness by creating memorable, shareable moments that blended the brands culture with the excitement of football’s biggest stage.
Execution
PlayStation
PlayStation partnered with Pola Freestyle, Mercedes Roa, Akkamist and Céline Dept for the UCL Final in Budapest. The campaign ran across the PlayStation House and the PlayStation Cup on Matchday. Pola freestyled alongside NBA superstar Giannis Antetokounmpo, and the creators played on the Puskás Aréna pitch with teams captained by Cafu, Matuidi, Mikel John Obi and Gilberto Silva.
CRYPTO
Crypto.com partnered with Loris GK, Javi Freestyle and Footebate for the UCL Final in Budapest. The campaign covered the Ultimate Champions Legends Tournament, a private event at Fisherman's Bastion, the UEFA Festival and the final itself. Loris and Javi handed the official match coin to the referee at the legends tournament, going tunnel to pitch and back.
Just Eat
Just Eat partnered with Louis Matthews, Akkamist, Frank, StuntPegg, Céline Dept and The United Strand for the UCL Final in Budapest. The campaign covered the full matchday weekend and the official flag ceremony at Puskás Aréna. Louis and Akkamist took the pitch to wave the official flag at the final.
Heineken
Heineken partnered with Fabrizio Romano, Adryana Ruiz, Aviv Levy, Big John GK, Laura Radke and Isabela Pagliari for the UCL Final in Budapest. The campaign ran across the Star Quality Challenge, the welcome party, Champions Village pitch challenges and the final itself. Fabrizio sat on the legends panel alongside Xavi, Ruud Gullit, Nemanja Vidić, Rio Ferdinand and Marta Torrejón, and delivered the iconic "Here We Go" to officially kick the tournament off.
