Double Tap brought PlayStation’s world to life with two major activations. At the PlayStation House, creators took on real life challenges inspired by iconic PlayStation games, competing head-to-head with UEFA legends including Kaká, Sneijder, Marcelo, Mario Gomez, and Khedira. The format merged gaming with live sport, creating entertainment that resonated across audiences.

In Munich, the magic continued with a Matchday +1 experience at the Allianz Arena. Selected creators stepped onto the UCL Final pitch for an exclusive play session, turning a dream moment into standout content. These activations combined the prestige of UEFA legends with creator-led storytelling, driving over 90 million impressions and significantly boosting PlayStation’s visibility during one of football’s most-watched weekends.