PlayStation – Double Tap

2025 Champions League Final

client

PlayStation, Oppo, Just Eat, Heineken

CAMPAIGN

UCLF + UWCLF weekend

The Brief

PlayStation, Oppo, Just Eat and Heineken wanted to make its mark on the UEFA Champions League Final in Munich and the UEFA Womens Champions League Final in Lisbon. The challenge was to elevate brand awareness by creating memorable, shareable moments that blended the brands culture with the excitement of footballs biggest stage. Double Tap was tasked with designing and delivering creator-led activations that would feel fresh, fun, and impossible for fans to scroll past.

Execution

PlayStation

Double Tap bridged gaming and reality through the PlayStation House, where creators faced off against legends like Kaká and Marcelo in game-inspired challenges. The experience peaked with Matchday +1 sessions on the UCL Final pitches at Wembley and the Allianz Arena. By blending legendary prestige with creator storytelling, the activation generated 90 million impressions and maximized brand visibility.

OPPO

To launch the Find X8 Pro, Double Tap utilized the UCL stage as a high-tech playground. From Celine Depts viral AI-editing showcase (76M views) to a 5v5 match with Kaká in Munich, the campaign merged elite football with mobile innovation. The result was over 79.5 million total views, proving the phone's power on the world's biggest stage.

Just Eat

Double Tap transformed a ceremonial sponsorship into a digital phenomenon. By sending five creators onto the pitch for the UCL Final flag ceremony, we captured the stadiums raw energy from an insider perspective. The activation shattered records, delivering the most-viewed flag-waving video ever with over 30.8 million views.

Heineken

Max Verstappen and Fabrizio Romano came together to blend football with racing, as well as highlighting the Italian GP and Transfer Deadline Day chaos. The video hit 12.000.000 views on Red Bull Racings Instagram and 2.000.000 on Fabrizios X, creating a viral moment that perfectly matched Heineken and Red Bull Racings vibe.

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