Led by Double Tap, the strategy focused on bringing adidas closer to culture by translating key moments into high-impact, social-first content. The goal was to create dynamic, platform-native formats that felt immediate, engaging, and built for sharing.

For UWCL, Double Tap activated creators Ilse van Esch and Juego de Doce in Lisbon, capturing key moments around the final including a SoccerBible dinner, trophy showcase, and adidas Originals store event. The content brought fans closer to the occasion, turning exclusive access into engaging social storytelling.

For the FIFA Club World Cup, Double Tap partnered with Matty FC alongside adidas and Dick’s Sporting Goods to unveil the official match ball. The content focused on a high-impact reveal, driving strong and high audience interaction.

For the launch of the new adidas Predator, Double Tap collaborated with Pitch Addict and OL players Jonathan David, Ayyoub Bouaddi, Selma Bacha and Wendie Renard to create a Bingoal-inspired format. The content combined competition and entertainment, generating millions views across platforms.