Club & Player Activations 24/25

Club & Player Activations 24/25

client

Manchester City

CAMPAIGN

Club & Player Activations 24/25

The Brief

The Brief

Collaborate with Manchester City's star players and global fanbase to create engaging content with key creators, driving social reach and brand engagement.

Execution

Execution

Celine Dept and Mercedes Roa took over Manchester City, creating exclusive content with star players like Jack Grealish, Savinho, Manuel Akanji, and Matheus Nunes. Celines fun challenges and celebratory videos generated a massive 401.600.000 views.

Mercedes' content also soared, racking up over 71.000.000 views. Together, they sparked a social media frenzy, amplifying Citys star power to millions worldwide.

The numbers

The numbers

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Engagement Rate

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likes

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