Pitch Addict partnered with NIVEA Men to showcase the skills of PSG Players. The duo was put face to face with players such as Kang-In Lee, Kolo Muani or Vitinha to perform in a series of football challenges. The content has amassed 31.000.000 views.

Other key moments throughout the year include activations at the UCL Final in London with Matchfit Soccer & Javi Freestyle, as well as activating with multiple talents for exclusive El Clasico and Locker Room experiences.