Across the 24/25 season, Double Tap delivered ten activations across France, working with a diverse mix of international creators from Morocco, the UK, Brazil, the Netherlands, Belgium, Russia, Italy, Japan, Germany, France and Norway. Each activation highlighted unforgettable matchday experiences, from the electric atmosphere in Paris to the glamour of Monaco and the footballing heritage of Lyon. Fans were given exclusive behind-the-scenes access and rare on-pitch moments with stars such as Achraf Hakimi and Musa Al-Taamari.

The creative approach blended authentic creator storytelling with premium football access, ensuring content felt both relatable and aspirational. This strategy resonated with global audiences, generating more than 340 million impressions and positioning Ligue 1 as one of the most exciting and accessible leagues in world football.