client
Heineken
CAMPAIGN
#RealHardcoreFans
Tap into global audience and generate social reach for Heineken’s UCL and UWCL #RealHardcoreFans campaign and celebrating football with Heineken.
Max Verstappen and Fabrizio Romano came together to blend football with racing, as well as highlighting the Italian GP and Transfer Deadline Day chaos. The video hit 12.000.000 views on Red Bull Racing’s Instagram and 2.000.000 on Fabrizio’s X, creating a viral moment that perfectly matched Heineken and Red Bull Racing’s vibe. See report here.
A global group of 11 creators attended UCL + UWCL matches - including finals in London and Bilbao - resulting in Double Tap contributing 4.000.000 impressions to the #RealHardcoreFans campaign on Instagram.
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