client
PlayStation
CAMPAIGN
UCLF + UWCLF weekend
Increasing PlayStations brand awareness and reach around the PlayStation experience during the UCL Finals in London and UWCL Finals in Bilbao.
Activating during the weekends with 9 creators. The experience included meeting football legends in the PlayStation house, VIP Experience at Wembley and Playstation Matchday +1 Activation with PlayStation tournament at Wembley Stadium.
The result was over 45.000.000 impressions and increased brand awareness.
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