client
adidas
CAMPAIGN
UWCL Final, FIFACWC25 Official Ball, and the adidas Predators launch
adidas wanted to make a statement across some of football’s biggest moments by creating activations that felt authentic, global, and culturally relevant. The objective was clear: bring adidas closer to fans by blending iconic players, creators, and events into experiences that resonated both online and offline. Double Tap’s task was to take adidas “to the world,” turning launches and partnerships into stories that would capture the imagination of football communities everywhere.
Double Tap delivered a series of standout activations that showcased adidas at the heart of football culture. At the UEFA Women’s Champions League Final in Lisbon, creators Ilse van Esch and Juego de Doce took part in a range of experiences, from an exclusive SoccerBible dinner to a trophy showcase and an adidas Originals store takeover, bringing fans closer to the event.
In the U.S., Matty FC fronted the reveal of the official FIFA Club World Cup ball in partnership with adidas and Dick’s Sporting Goods. His high-impact content achieved an impressive 11.3% engagement rate, underlining the power of creator-led storytelling.
Finally, to launch the new adidas Predators, Pitch Addict teamed up with Olympique Lyonnais stars Jonathan David, Ayyoub Bouaddi, Selma Bacha, and Wendie Renard for a playful game of “Bingoal.” The content struck a chord with fans worldwide, driving over 4 million views across platforms. Collectively, these activations showed how adidas could inspire communities across continents and cement its place at the centre of global football culture.
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