The Mexican superstar Mercedes Roa is one of the most influential football creators, known for her energy, enthusiasm, and ability to connect with fans on a massive scale. Her viral TikTok videos and matchday content have earned her millions of followers.

Mercedes has worked with brands like Heineken, adidas, Pepsi and PRIME, as well as waved the flag at the UEFA Champions League with Just Eat Takeaway, and attended every match of the 2022 FIFA World Cup.