Frank Ilett, better known to millions of football fans as The United Strand, is one of the most recognisable and viral content creators in the Manchester United community. Originally from Oxford, Frank became a global sensation with his "Original Manchester United Hair Challenge", a viral challenge to not cut his hair until the Red Devils secure five consecutive wins.

Since launching the challenge in October 2024, Frank has documented his journey across YouTube, Instagram, and TikTok, amassing a dedicated following of over 1.5 million fans. His content, a blend of matchday vlogs, high-energy reactions, and the "hair growth tracker", has been featured on major outlets including BBC, Sky Sports, CBS and more.

Beyond the hair, Frank is a respected voice in the "fan-led" media space, known for spreading positivity and humour even during the club’s most turbulent periods. His influence extends into charitable work, having partnered with the Little Princess Trust to ensure his eventual haircut benefits those in need.