The Jersey that is about to own 2026

We are deep into 2026 and football is everywhere.

The FIFA World Cup 2026 is not approaching. It is unfolding. Matches are dictating timelines. Conversations are global. Content is constant. The sport is operating at full volume across every platform that matters.

For Double Tap, this is not background noise. This is our environment.

As a global football agency, we sit at the centre of creators, brands and culture. Our network is active daily, shaping how the game is seen, discussed and shared. The 2026 jersey, created by Double Tap in collaboration with hummel, is our marker in a year that demands presence.

The 2026 Jersey You’re Seeing Across the Network

Built on Heritage. Designed for Now.

The design is confident and controlled.

A deep grey base anchors the jersey. A tonal geometric pattern adds structure without excess. The number 26 sits bold on the chest, marking a year that is already defining global football culture. hummel’s signature chevrons on the sleeves bring decades of football credibility into a sharp, modern silhouette.

This is not about nostalgia. It is not about performance metrics. It is about identity.

The 2026 jersey is designed to be worn across the spaces that define modern football culture. On set. At live shows. During tournaments. On the street. In the room where campaigns are built. It carries weight without trying too hard. It is instantly recognisable without being loud.

The Thinking Behind It

The Jersey was built around a simple truth.

“We did not grow up chasing silence. We grew up chasing the sound of the game. A ball on concrete. The city moving. Football happening wherever space allowed it.”

That perspective shaped the creative direction.

Because football today does not live in one place. It lives on pitches, but it also lives in content. In culture. In conversation. It moves from the street to the screen in seconds. It belongs to the creators translating the game for a global audience.

The jersey reflects that reality. It respects football’s heritage while recognising who is driving it forward now.

Built for the People Driving the Game

This drop centres our creators and our network.

They are analysing tactical shifts as matches happen. Hosting live debates during the World Cup. Turning key moments into global clips within minutes. Building communities that stretch across continents.

Football creators are not observers in 2026. They are shaping how the sport is experienced.

When Double Tap creators wear 26, it signals alignment. It represents belonging to a global football network operating at scale during the sport’s most intense year. It is a visual thread connecting agency, talent and partners across markets.

Double Tap and hummel Teaming Up

hummel brings decades of expertise in football performance wear and design. Double Tap brings a global roster of creators defining how modern football culture is experienced and shared.

Together, the collaboration delivers a jersey that connects heritage sportswear with the current reality of football media.

The campaign featured some of our talents like Pablo Beguer Aviv Levy, Pola Freestyle and Adryana Ruiz. Each represents a different expression of the modern game, from street skill, fashion to digital storytelling. The jersey moves with them because it was built with this ecosystem in mind.

In the biggest football year on the calendar, this is more than a jersey release.

It is Double Tap setting the standard for how football looks, feels and moves in 2026.