Carla Gabian Inside Liga F
client
Liga F
CAMPAIGN
A Year Inside Liga F
The Brief
Liga F is Spain's top women's football league and one of the fastest-growing properties in European football. Its clubs hold some of the most compelling personalities in the game, but the content around them rarely showed it.
The Challenge
Access is not the same as intimacy. Liga F needed content that moved past the interview and the highlight, giving fans a version of its players that club media cannot reach. That requires trust, and trust takes a season to build.
Execution
The Strategy
We placed Carla Gabian inside five clubs across a full season: Athletic Club Femenino, Real Sociedad Femenino, Granada CF Femenino, Sevilla FC Femenino and Atlético de Madrid Femenino. Formats were designed to make players play, not perform. Bottle challenges with footballs. Guessing teammates from their initials. Measuring one meter blind. Blindfolded photo games where players escape the frame before the shutter. Simple mechanics, createdfor spontaneous reaction.
The Result
Consistency turned a creator into a fixture. By the end of the season Carla was not a crew arriving to film, she was player 12. Formats became recognisable to fans, players volunteered to take part, and Liga F gained a human, culturally relevant layer of storytelling that lives outside matchday.
